Our story

Built by people who care about the craft

Est. 2021 · San Francisco, CA

"Placeholder was founded with a simple belief — that great products come from genuine curiosity and relentless attention to detail."

12k+
Customers worldwide
48
Team members
99.9%
Uptime SLA

Who we are

We are a team of designers, engineers, and strategists united by a passion for building tools that make people's lives easier. Since our founding, we've grown from a small garage project to a company trusted by thousands of customers around the world.

Our diverse team spans 12 countries, bringing together perspectives from enterprise software, consumer apps, and everything in between.

What we believe

We believe that technology should serve people — not the other way around. Every feature we ship, every decision we make, is guided by a simple question: does this genuinely help our users?

We're independent, profitable, and in no rush. We take the long view because our customers deserve a partner who will still be here in ten years.

Meet the team

AJ

Alex Johnson

Co-founder & CEO

ML

Maria Lee

Co-founder & CTO

JK

James Kim

Head of Design

SP

Sara Patel

Head of Growth

Our values

Craft over speed

We take the time to get things right rather than shipping something half-baked.

Radical transparency

We communicate openly — with our team, our customers, and ourselves.

Long-term thinking

We optimise for a decade, not a quarter. Decisions that compound matter most.

People first

Every product decision starts with the human being on the other end of the screen.